Effective care home marketing is about more than advertising — it’s about building trust with families at the moment they are making important decisions. For care homes looking to attract more self-funding residents, credibility and visibility within the local community are essential.
One of the most powerful but often overlooked care home marketing strategies is positive public relations. Professionally written news stories allow care homes to showcase what makes them special, whether that’s outstanding staff, resident achievements, community involvement or award recognition. These stories help families see the human side of a care home, not just the facilities.
At Arthur Communications Care, we specialise in care home marketing through strategic PR. Press releases are written in-house by an experienced former journalist, ensuring stories are genuinely newsworthy while allowing care homes to retain full control of the message being shared.
We advise on the right news angle, structure and staff quotes so each story aligns with your brand values and appeals to private-pay families. When done well, PR becomes a long-term care home marketing asset that builds reputation, trust and enquiries — without feeling like traditional advertising.