My name is Tom, and I’m the founder of Arthur Communications Care. Over the years, I’ve seen how powerful storytelling can be when it comes to care home marketing. Every care home has a unique story to tell — whether it’s celebrating a resident’s milestone, highlighting an inspiring staff achievement, or sharing a community initiative. But telling that story well can make the difference between it being overlooked or gaining the attention it deserves.
At Arthur Communications Care, we specialise in helping care homes craft professional, engaging stories that resonate with families and the wider community.
Why Press Releases Matter in Care Home Marketing
A well-written press release is one of the most effective tools in care home marketing. It allows your home to control the message, highlight your values, and showcase the wonderful work your staff and residents are doing every day.
Our press releases are written in-house by an experienced former journalist, ensuring they are polished, professional, and ready for media coverage. This approach not only builds trust with families but also strengthens your care home’s reputation within the local community.
How We Help Your Care Home Shine
We don’t just write stories — we help you discover the angle that will capture attention. Whether it’s selecting the right quotes from staff, focusing on a resident’s experience, or shaping the structure of the piece, we make sure your story reflects your brand and leaves a positive, lasting impression.
The goal is simple: to make your care home stand out in a competitive market, while reinforcing the compassion, professionalism, and community spirit that families look for.
Take the Next Step
If you’re looking to elevate your care home marketing strategy with compelling stories that boost media coverage and community trust, we’d love to help.
For more information, email me directly at care@arthurcomms.co.uk